Assistant/Associate Director of Communications and Marketing
Job Description Summary
Established in 1809, Miami University is consistently ranked among the top 50 national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg—Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 master’s and doctoral degree programs.
Reporting to the Director of Communications and Marketing for the Farmer School of Business and a part of the Academic Marketing and Communications team, the Assistant/Associate Director for Marketing and Communications is responsible for working with the director to implement an integrated, comprehensive and omni-channel marketing communications plans designed to help the College reach its enrollment goals and build its reputation both regionally and nationally. The incumbent will take the lead on story production for key publications, as well as the development of marketing plans for new FSB initiatives.
This position is approved for remote hybrid work: three days on campus, two days remote. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason.
Job Description
Job Duties
Support director to implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation and brand building for the Farmer School of Business. – 70%
- Execute tactics to raise the Farmer School of Business’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
- Develop written content for a variety of purposes (including brand awareness) and leverage it with various communication tools (including CRM Slate).
- Write and edit stories for the Farmer School Journey Magazine, and all other FSB material, including but not limited to, e-newsletters, website content, brochures, handbooks, posters, screens, and the like.
- Generate stories (along with the Director and UCM News Team) to strategically identify and pitch impactful stories to appropriate outlets, including media, students, faculty, and alumni.
- Develop strategies for digital marketing.
Work with colleagues across the university to advance university-wide communication and enrollment management strategies. – 15%
- Represent Farmer School of Business through participation in regular meetings of university-wide communicators when Director is unavailable.
- Collaborate with university-wide colleagues on special projects, specifically in regard to new FSB initiatives.
- Provided marketing communications support – including writing, copyediting, light graphic design, etc. – to FSB departments, FSB centers and special programs; and other duties as assigned. – 15%
Minimum Qualifications:
- BA/BS degree with an emphasis in business, communications, marketing, journalism or a relevant field.
- (Assistant Director) At least three years of professional communications, marketing, journalism or relevant experience.
- (Associate Director) At least five years of professional communications, marketing, journalism or relevant experience.
Required Knowledge, Skills, and Abilities:
- Excellent written and oral communication skills
- Ability to develop powerful messages for a wide range of audiences on diverse topics
- Experience with graphic design
- Experience implementing marketing or communications campaigns.
- Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
Desired qualifications:
-
MA/MS/MBA degree in business, communications, marketing, journalism or relevant field.
Preferred Knowledge, Skills, and Abilities
- Proficient in Adobe Creative Cloud Suite
- Demonstrated understanding of the higher education environment.
- Strong project management skills
- Demonstrated understanding of the value of storytelling
- Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)
Additional Position Information (if applicable)
Applicants must submit both a resume, cover letter, and writing sample to be considered for this position.
Required Application Documents
Applicants must submit both a resume, cover letter, and writing sample to be considered for this position.
Additional Information
A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
This organization participates in E-Verify.
Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.
Miami University Values Statement
Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.
For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.
Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.
Labor Law Posters for Applicants
Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.
